Rackets & Runners
As an icon of the Lower Mainland sports scene since 1978, Rackets & Runners has helped generations of athletes achieve their fitness goals. With a strong community focus, we brought in real, local athletes and used custom photography and video to help set them apart from the big box retailers. Since working with Grand Uproar, their sales have increased over 30%.
Born to Move
For their 40th anniversary, we worked with Rackets & Runners to bring the much-loved brand to life online.
Together, we created a campaign that shines a spotlight on their long-term customers, seasoned athletes, up-and-comers, and everyone in between.
As as retailer of many brands, R&R is often at the mercy of their supplier content (photos/videos), which can be inconsistent at best. For the holidays, we were able to create an entire campaign on a limited budget, keeping sets simple and letting the products shine, while providing a consistent experience for the customer.